In the world of marketing and advertising, consumer psychology has become one of the most in-demand areas of study. There is a growing need for professionals who can understand how people think when it comes to the things they buy, and which strategies will lead to successful and more profitable outcomes. In addition, this has become an essential subject in order to create effective and targeted marketing strategies.
Reading about this subject can help you gain a better understanding of how people’s minds work, and what triggers their emotions. This will prepare you to work more effectively with people, and help you make better decisions when creating marketing campaigns.
Here are some of the best books to read about consumer psychology in 2022.
What it’s about: the science of consumer psychology
The Handbook of Consumer Psychology is for people who want to get a proper grasp of the foundations of consumer psychology, as well as the complicated science behind it. Written by academics from different fields, like psychology, marketing, and advertising, the book aims to present consumer psychology from the perspective of its academic and scientific basis. If you would like to learn more about the foundational aspects of consumer psychology, The Handbook of Consumer Psychology is for you.
The Psychology of Selling
What it’s about: how psychology can help us become better salespeople
The Psychology of Selling is a great book for anyone with a marketing or sales role. It will help you to make better decisions, and better understand your audience. The book is written by Brian Tracy, a sales trainer, and since its publication, it has been used as a reference book by many working and aspiring salespeople from different kinds of fields. If you are starting out your journey with consumer psychology, The Psychology of Selling is a great place to start.
Hooked: How to Build Habit-Forming Products
What it’s about: how products can have a psychological effect on consumers
Hooked: How to Build Habit-Forming Products is one of the most popular books when it comes to the concept of habit formation. It discusses the psychological effects that certain products can have on consumers. It includes information on how to use these principles to create better marketing strategies. The book is written by Nir Eyal, a former lecturer of Marketing at the Stanford Graduate School of Business and Design School. If you’re interested in discovering what makes people attached to certain products, Hooked is an excellent consumer psychology book that will give you all kinds of insights about habit-forming products.
Influence: The Psychology of Persuasion
What it’s about: how we can get people to say “yes”
Influence: The Psychology of Persuasion answers one simple question: how do we get people to say “yes”? To understand how people make affirmative economic decisions, from subscribing to a streaming service to buying this brand of oatmeal over that brand of oatmeal, it is important to understand a bit about behavioral economics. Influence: The Psychology of Persuasion is a great book to help you with this. It covers the basics of persuasion, and also explains how it can be applied to marketing strategies. Written by psychologist Dr. Robert Cialdini, Influence: The Psychology of Persuasion is a must-read consumer psychology book for anyone interested in applying psychology concepts in the world of marketing and sales.
Predictably Irrational: The Hidden Forces that Shape Our Decisions
What it’s about: how we can understand how people make decisions
Authored by psychology professor Dan Ariely, a professor at Duke University, Predictably Irrational aims to debunk the assumption that humans “behave in fundamentally rational ways.” He demonstrates the point with the following questions: “Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?” Predictably Irrational gives readers insights on the way people make decisions, and how we can predict them no matter how irrational they may get. This consumer psychology book is perfect for anyone who wants to learn about decision-making.
Buyology: Truth and Lies About Why We Buy
What it’s about: how we can learn what makes people buy
Last on the list is Buyology: Truth and Lies About Why We Buy. The book is all about giving readers information on the things and motivations that get people to bring out their wallets and make the purchase. In Buyology, common questions about buying behavior are answered, such as whether senses are aroused when we encounter a particular product and if subliminal advertising is still around us. The author Martin Lindstrom wrote the book, and it’s an excellent consumer psychology book that teaches us what buyers actually think and experience.
There are a number of great books that can help you to better understand consumer psychology. The consumer psychology books listed here should help you to better understand how people think, and how their minds work, especially when it comes to their purchasing decisions. Want to buy consumer psychology books for yourself. Check out what Amazon has to offer down below. (Disclosure: Best Psych Books get commissions for purchases made through affiliate links).